Web Wholesaler Magazine

Web Wholesaler Magazine
2012-2013 Feature Article Archives

 

Web_Wholesaler

March 2013:
Increasing Sales with CRM

Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers. more...

Web_Wholesaler

February 2013:
Video For Your Website - Tactics to Build Online Sales

Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. more...

Web_Wholesaler

January 2013:
Mobile Sales Drive Profits

Mobile payment apps are fast becoming a popular mode for web wholesalers and online retailers to generate more sales at offline venues, such as tradeshows and conventions. Various mobile payment platforms enable merchants to accept PayPal, cash, credit cards, invoice or checks, wherever they are, on the phone they already carry. more...

Web_Wholesaler

December 2012:
eCommerce Musts for SEO Success

Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. more...

Web_Wholesaler

November 2012:
Engage Customers with Email

Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience. more...

Web_Wholesaler

October 2012:
The Best Apps for Your Business

When Apple unveiled the iPhone 5 in September, sales exploded as millions reached for the bigger, thinner and longer living version of their beloved companion. For the first time since the original iPhone release, the size of the product's screen was lengthened so as to view more content but not stretch users' thumbs. more...

Web_Wholesaler

September 2012:
Ecommerce Essentials to Grow Your Business

Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking. "Technology evolves fast and so do consumers. more...

Web_Wholesaler

August 2012:
Broadcast Your Brand with Video Marketing

With television, radio, websites, brochures, social media, fliers and billboards, options for advertising and marketing can be overwhelming for online retailers. Now, the big thing is video marketing. Do you really need to embrace this newest form of marketing and is it worth the expense? The short answer is, probably. more...

Web_Wholesaler

July 2012:
Using Social Media to Grow Business

Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business. more...

Web_Wholesaler

June 2012:
Conversion Funnels for Web Profits

Picture this: you are in a grocery store, shopping around, filling your cart up with bread, eggs, and other goodies. You finish shopping and are ready to pay, but after making your way to the checkout line, you find a huge line that is nearly going out the door. Frustrated, you leave your cart by a magazine rack near the line and walk out of the store, abandoning the whole purchase.. more...

Web_Wholesaler

May 2012:
Six Secrets of Successful eCommerce

Web companies need to stay on top of the constantly evolving methods of advertising on the web. Trends regularly emerge in this sector, so it can be difficult to keep up with what is important to know in the world of digital marketing. more...

Web_Wholesaler

April 2012:
Online Payment Trends

Online Payment Processing is an ever-changing industry. Ten years ago, when buying products online was far less prevalent, few could have foreseen the rapid growth of mobile and tablet shopping. It is more complicated than ever for merchants to prepare for all types of data breaches, but it is also more important, as credit card thieves have become increasingly creative. more...

Web_Wholesaler

March 2012:
Analyzing Google Analytics

When selling merchandise online, it is not enough to simply track sales. What you sell is obviously important, but it is also vital to know who is purchasing, where they are purchasing from, and perhaps most crucially, why some visitors decide not to purchase. There are dozens of major analytics programs available that will track website activity, through companies including IBM, Adobe, and comScore. However, Google Analytics has a vast majority of the marketplace, especially when it comes to smaller businesses, as it is both free and easy to understand. more...

Web_Wholesaler

February 2012:
Social Media Grows Up

Social media is no longer just for college students and other young adults to announce their Friday night plans. About 66 percent of adults use some form of social media, with nearly a quarter of total online time spent browsing and posting on social networks. While the most common reason Americans use social networks is to connect with friends, more companies are seeing the benefits of using the two-way communication that social media offers to connect with customers, rather than simply relying on waiting for the end user to find their advertisements. more...

Web_Wholesaler

January 2012:
Making Your Website Mobile

Designing a website to sell your products used to be pretty simple, because you knew your audience. They would be viewing the content in their homes on a 15- to 21-inch screen, and most likely would be using Internet Explorer. Things have changed. Today's website visitor may be on a home computer using Internet Explorer, but could just as easily be on Safari or FireFox. There is also an increasing probability that visitors are on an iPad, or browsing from a mobile device. more...

   
 
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